Located along the ancient Salt Road connecting the city of Matsumoto with the Japan Sea, Hakuba is historically a town of farmers and traditional village life. Yet with 12m of annual snowfall it was a matter of time before this ski destination was discovered.
In 1998 it leapt onto the international stage as a major player in the Nagano Olympic Games hosting all the downhill events and becoming the home of the 120m ski jumping station, which can still be visited by those with a head for heights!
Despite the increase in visitors and tourism, Hakuba has managed to retain a strong sense of community. The quality and variety of skiing on offer here is world class and when combined with Japanese tradition and the seemingly infinite warmth and hospitality of the local people, it is impossible not to realise how special this little mountain town really is.
The winter is truly spectacular with consistent and reliable powder skiing on offer from December through to April. With a choice of 10 resorts in the area there is a suitable option for skiers and snowboarders of all levels.